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Tell me more about SEO
WHAT IS SEO?
Search engine optimization (SEO) is the practice of enhancing a website’s visibility by making it more visible to search engines. It is a way to increase the chances of a website appearing in the search engine results page. Placement at the top of a search engine page draws attention. This attention can lead to followers, customers, and even patrons of your website.
Honestly, SEO is a complicated and nuanced subject, and there are many different elements this ever-evolving process.
Some sites emphasize technical SEO. This type of SEO looks “under the hood” to evaluate how search engine bots can crawl the site and index pages.
For others, there’s more of a focus on the visible content of your site—whether it is well-optimized for your keyword targets and if it delivers a good user experience.
There’s also a third focus: off-page SEO, or link-building, which looks at links you are getting from external websites which essentially act as votes or citations of trust.
A good SEO strategy takes into account the nuanced nature of this work and customizes suggestions per the website’s specific needs, rather than a one-size-fits-all approach.
The ROI on Google organic search traffic is a whopping 5.3 times higher than that of paid search, proving that SEO is a long-term strategy that pays off.
WHAT CAN I GET FROM MY FREE SEO AUDIT?
We’ll gauge the overall health of your existing website and identify opportunities for improvements to make it stronger and increase the likelihood that search engines want to show it to their users. We’ll perform a keyword analysis so we can help you understand what people are searching to find you, and a competitive analysis so you can see what people are searching to find your competition.
Based on our findings, we’ll develop an SEO plan customized to your business, goals, industry, scope, and budget. You’ll come away with a greater understanding of where your website stands as is, what’s possible from there, and what the necessary steps are to get there.
From there, you can decide if you want to work with us on executing and implementing the SEO changes or not. We have a team of marketing experts ready to dive in and increase your search engine rankings, but we’re just as happy to deliver your free audit and cheer you on from the sidelines.
Want to talk more? We are here for New Orleans SEO and beyond. Reach out with any questions, ideas, or good salmon recipes at [email protected].
A recent study said that only 49% of small businesses say that the invest in seo, but almost 100% of purchases these days involve organic search in some way
Frequently Asked Questions
Absolutely! Many of our Longer Table Creative clients have a physical store location for customers to shop alongside an e-commerce store. Modern business owners are smart to offer both options if they can manage it!
Local SEO is a type of search engine optimization that focuses on optimizing a website to be found in local search results. It is a way to help businesses promote their products and services to local customers. Regular SEO, on the other hand, focuses on optimizing a website to be found in search results on a national or global level.
Local SEO services mean that we will make sure you get listed everywhere you need to be, optimize your online business listings, and ensure you’re getting the most visibility for your local business. We love helping with search engine optimization for New Orleans clients, but we work with companies ALL over the world.
Even if you ONLY have a physical store, we can make sure to use local SEO to help your online presence by making it far easier for ideal customers to find you.
Yes, typically! That’s the goal. Some of our clients are working in highly competitive industries which may mean being more creative and strategic with our plan for your SEO. Each company is different, but all companies benefit from doing at least a basic SEO foundation check.
Yes, we do! Technical SEO is a type of search engine optimization that focuses on the technical aspects of a website to improve its ranking in search engine results pages. It involves optimizing the website’s backend structure, such as its code, site speed, mobile-friendliness, and crawlability, to make it easier for search engines to crawl and index the site. Technical SEO is essential for ensuring that a website is optimized for search engines and can help improve its visibility and ranking.
Lucky for you, our team handles both web design, development, and SEO. We understand everything from code to front-end.
Glad you asked!
We typically use Google Analytics, Google Search Console, SEMRush, Ahrefs, and more. Depending on the type of website you have, we will adapt our approach to fit it.
We are knowledgeable in Wordpress, Squarespace, Wix, Webflow, ShowIt, etc. If you have a hard-coded site, we are knowledgeable in HTML, CSS, Javascript. Common frameworks we work with include Bootstrap and React.
Good keywords are important, but they are nested in a more important analytical pursuit for businesses: user research. Keywords tell us what search queries or search terms people are using to find content. It’s our job to ensure those keywords make sense before we build a strategy around them, as many of our clients end up wanting content services to help support their organic growth.